The integrated campaign spans a variety of media vehicles, including:

• National and regional broadcast (television and radio) and print advertising
• Internet advertising
• Branded content in a P.O.D. music video
• CBS content integration
• Online video game tournament with the College Hoops 2K6 game

Pontiac’s NCAA campaign is supported by six 30-second television spots and four radio executions, developed by its national ad agency Leo Burnett Detroit, running nationally and regionally. Each execution will feature the single “Lights Out” from P.O.D.’s current album “Testify.” In conjunction with the advertising, Pontiac marketing partner, Jack Morton, worked with Atlantic Records to film a custom-made music video for P.O.D.’s rock anthem. Clips from the video and “Lights Out” will be featured in sponsored content during CBS Sports’ coverage of the NCAA Championship, www.pontiac.com and www.NCAASports.com, and as a show opener for CBS Sports’ “ROAD TO THE FINAL FOUR®” sponsored by Pontiac. The video will be serviced to music channels like MTV and Fuse during this same timeframe, and an iTunes download capability also is planned.

“Pontiac is very excited to team up with P.O.D. again after we had such great success with their song ‘Boom’ in previous NCAA ads,” said Dino Bernacchi, Pontiac advertising manager. “We had such positive feedback on the song and the connection to Pontiac that it seemed natural to work with them again. ‘Lights Out’ was inspired by P.O.D.’s love of sports, and it clearly matches the competitive spirit and intensity of NCAA March Madness as well as Pontiac.”

P.O.D.’s “Lights Out” video was shot atop the Pontiac Garage stage in the middle of New York City's Times Square, where the band also had played on New Year’s Eve 2005. Underground urban photographer Estevan Oriol directed the video and members of P.O.D.'s longtime fan base, affectionately known as The Warriors, are featured alongside the band. The video also includes the Pontiac Solstice.

“We are always looking for new opportunities to expose P.O.D.’s music to as many people as possible,” said Tim Cook, manager for P.O.D. “We have a terrific relationship with Pontiac, which began with ‘Boom,’ and we’re very happy to partner with them again. P.O.D. are huge sports fans, and the energy of ‘Lights Out’ makes it the perfect theme for both Pontiac’s campaign and the highly charged atmosphere of the NCAA March Madness tournament.”

As another key partner in the promotion, CBS Sports believes Pontiac and P.O.D together bring a new level of energy to the NCAA tournament.

“Pontiac and P.O.D. have been great partners with us for the NCAA Division I Men’s Basketball Tournament,” said Denise Gibson, CBS. “Both Pontiac’s vehicles and P.O.D.’s ‘Lights Out’ embody the action and the adrenaline of NCAA March Madness.”

Beyond music, Pontiac is working with 2K Sports on the first-ever online Pontiac Virtual NCAA Final Four® tournament that taps into the pre-tournament excitement of NCAA fans as they wait for March Madness to start. Those who own the 2K6 game can compete online from March 13 to March 28 for a chance to win a trip to Indianapolis, the site of the 2006 NCAA Men’s Final Four, to compete in the video game championship March 31. The winner receives tickets to the NCAA championship game and a fully-equipped Xbox 360. CBS Sports will cover this event on Saturday, April 1 on “The Final Four Show.”

“This year’s Pontiac NCAA men’s basketball campaign has been fascinating based on the integration and innovation that Pontiac has included,” said Peter Davis, director of corporate alliances, NCAA. “In the world of sports marketing, Pontiac is truly a leader. Their continued support of NCAA programs has great impact on numerous NCAA schools.”

Pontiac is entering its fourth year of affiliation with the NCAA as the "Official Performance Machines of the NCAA." Its relationship with collegiate sports began during the 2002 Men's Final Four basketball tournament, with a multi-layered sponsorship package of consumer web promotion, TV and print advertising; and Pontiac dealer tie-ins and on-site displays.

Pontiac’s NCAA relationship has grown to include The Pontiac Game Changing Performance program where fans vote online for their favorite play of the first four rounds of the NCAA Division I Men's Basketball Championship at www.NCAASports.com/Pontiac. After each round, fans can go to ncaasports.com/Pontiac to view which plays were nominated by the experts, and vote for their favorite Game Changing Performance. Their vote will help decide which school earns a $5,000 general scholarship fund contribution from Pontiac after each round. From March 29 to April 1 at midnight, fans then decide which school will earn the $100,000 general scholarship fund as the Pontiac Game Changing Performance of the Tournament. Pontiac will contribute nearly $150,000 to NCAA colleges and universities before the program concludes. Pontiac contributes more than $300,000 to colleges and universities every year with this program.

New this year for Pontiac is the biggest Men’s Final Four ticket giveaway in NCAA history. Pontiac is offering the chance to win 100 tickets to the Men’s Final Four in Indianapolis. By going to their local Pontiac Dealer between March 13 and 20, fans can pick up a game piece with a special ID number. After logging that number into the ncaasports.com/pontiac site, they will be immediately notified if they have won.

“The goal of Pontiac’s NCAA campaign is to provide fans with unique content so they can play an active role in NCAA March Madness,” said Bernacchi. “Fans have a chance to determine the outcome of the game and win tickets to the men’s basketball championship through our promotion. We’re engaging fans with our brand in a way that is entertaining to them and makes sense. In the end, it’s all about the fans and what we can provide to them.”

General Motors has been a member of the NCAA corporate marketing program since 1987.

About Pontiac
Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the G6 Sedan, G6 Coupe, Solstice, Torrent, GTO, Grand Prix, Vibe, Montana SV6 and now the G6 retractable hardtop convertible. Pontiac sold more than 435,000 vehicles in 2005, ranking third among GM divisions in total sales. More information on Pontiac and its products can be found on the division's website at www.pontiac.com and in Spanish at www.pontiac.com/espanol.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 360,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA championships in Division I, II and III sports. For more information, go to www.ncaa.org.

About P.O.D.
The song "Lights Out" is featured on P.O.D.'s recently released album Testify. Produced by P.O.D. in collaboration with Glen Ballard (Dave Matthews Band, Aerosmith, No Doubt), the album, the band's fourth release for Atlantic, was a top ten debut on the Billboard 200. Over their 14-year career, the band has amassed worldwide sales exceeding seven million, three Grammy nominations, sold-out international concert tours, and a series of top charting rock-radio hits.

About Leo Burnett Detroit
Leo Burnett’s Detroit office creates advertising and integrated marketing communications programs for clients including Cadillac, Pontiac, GM Service and Parts Operations, GM Powertrain in the US. Global management of GM brands from the Detroit office include Chevrolet in more than 45 countries, Cadillac in 26 countries, and HUMMER in 12 countries.