OLD WESTBURY, NEW YORK --- It
has been March madness in the classroom for 12 graduate students
enrolled in New York Institute of Technology’s (NYIT) Master of Arts
computer graphics program. Students worked long days and late nights –
even giving up much of their spring break – to complete what many of
them call a unique “slam-dunk” project.
On the first day
of spring classes, these students learned they would have the
opportunity of a lifetime – to design and develop a new, full-screen
animation of the National Collegiate Athletic Association’s (NCAA)
Centennial logo. Unveiled this month on an NCAA Productions telecast,
their animations will be seen by television viewers nationwide. In
addition, the NCAA will utilize the animations on video boards this
spring and fall at various NCAA championships.
Each
semester students enrolled in NYIT Assistant Professor Paul Lipsky’s
Computer Graphics Animation class are challenged with a hands-on
project. “The field of computer graphics and animation has grown
exponentially with the advent of many new creative technologies,” says
Lipsky, an award-winning animator whose work has been featured on ESPN,
CBS Sports, The Disney Channel and HBO. “It’s imperative that students
get as much real-world experience as they can before entering the job
market.”
Doug Towey, creative director at CBS Sports and
an NYIT alumnus (B.F.A. '72), is responsible for bringing the college
and the NCAA together. He played an integral and influential role
throughout the production process by working one-on-one with students
as well as critiquing and evaluating their animation designs from
conception to completion.
“This has been an exciting and
special experience for our class,” said Komal Crasto, of Kew Gardens,
N.Y., a communication arts major specializing in computer graphics at
NYIT. “Working on a project of this magnitude for a nationally
recognized organization like the NCAA has enabled us to take a
significant step into the field of computer animation.”
The
biggest hurdle students faced was transforming the NCAA’s original 2-D
Centennial logo into 3-D. In addition, the class was challenged to
incorporate all of their creative ideas, highlighting 100 years of the
NCAA and student-athlete history, into a 10-second promotion. Students
learned to identify client objectives and now understand the importance
of teamwork, time management and meeting deadlines.
“This
is a great opportunity for the NCAA to collaborate with students whose
work symbolizes the cutting edge of technology,” said Dennis Cryder,
senior vice-president of branding and communications at NCAA. “This
joint effort between NYIT and NCAA is an example of how academics and
athletics interconnect and ultimately challenge the creative minds of
students, as well as provide the association with an innovative
graphics application. Additionally, the students can add the experience
of working with the NCAA to their career portfolios, so this is
certainly a ‘win-win’ for NYIT and the NCAA.”
The
students’ animation designs will be showcased at NCAA Centennial events
throughout the year. The animated designs could also be used in other
NCAA initiatives.
“Getting to work with a national client
was incredible,” said Bryan Thompson, of Glen Cove, N.Y., a
communication arts major specializing in computer graphics at NYIT. “I
know the knowledge and skills I gained from this experience will be the
foundation of a long and successful career.”
To view the students’ animation work, please visit http://iris.nyit.edu/~plipsky/mgl/pages/sw_anim3.html.
About NYIT
NYIT is the college of choice for more than 14,000 students currently
enrolled in more than 100 courses of study leading to undergraduate,
graduate and professional degrees from eight schools, including
engineering, architecture, business, communication arts and medicine. A
private, independent college, NYIT embraces an educational philosophy
of career-oriented, professional education for all qualified students,
and supports applications-oriented research to benefit the greater
global community. Students attend classes at NYIT’s Manhattan and Long
Island campuses, as well as online and in a number of programs
throughout the world. To date, more than 66,000 alumni have earned
degrees at NYIT. For additional information, visit www.nyit.edu.
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