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NCAA News Release
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AT&T's MEdia Net NCAA March Madness Portal To Feature Video Highlights Of Most Memorable Plays In NCAA Championship History
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For Immediate Release
Wednesday, March 14, 2007
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Contact(s)
Clay Owen
Cingular Wirless
404/236-6153
clay.owen@cingular.com
Jennifer Sabatelle
CBS Sports
212/975-4120
jsabatelle@cbs.com
Gail Dent
NCAA
317/917-6117
gdent@ncaa.org
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Wireless Portal is also the exclusive wireless home of CBS Sports video highlights from each round of the 2007 NCAA Division I Men's Basketball Championship
ATLANTA, March 14, 2007 � AT&T Inc. (NYSE:T) announced that it is giving NCAA basketball fans the opportunity to relive the greatest plays from the NCAA Division I Men's Basketball Championship's storied history � as well as instant classics from this year's Big Dance� � all on their wireless handset.
For the second straight year, the excitement of NCAA March Madness� will be live on AT&T's MEdia� Net NCAA� March Madness� Portal. The portal will feature exclusive CBS Sports video highlights from each round of the tournament, scoring updates and comprehensive tournament bracket management that is unavailable from any other wireless carrier.
AT&T, an official NCAA Corporate Champion, is the exclusive wireless provider of NCAA championship video highlights. AT&T customers with 3G- capable phones in select markets will be able to choose from a full archive of buzzer beaters, slam dunks and record-breaking moments from CBS Sports' 25 years of televising the NCAA championship. Who can forget Bryce Drew's last-second three-pointer to beat Ole Miss in the 1998 tournament? What about Christian Laettner's improbable turnaround jumper to beat Kentucky in 1992? These, along with 23 other defining moments, will be accessible on the portal throughout the 2007 NCAA Division I Men's Basketball Championship.
AT&T customers will also be able to view action-packed video highlights from this year's NCAA championship branded as AT&T AT THE HALF� from CBS Sports, the exclusive television partner of the 2007 NCAA� Division I Men's Basketball Championship, including the Men's Final Four�. From the opening round all the way through the national championship game, two-minute video clips covering all 64 games will be packaged and delivered to AT&T customers' handsets twice a day during each day of the tournament.
The AT&T MEdia Net NCAA March Madness Portal will also feature in-depth information, such as top tournament news stories, scoring updates and individual team tracking capabilities for all 65 teams. Back again is the Cingular Bracket Challenge!, which will give wireless users the power to make, track and manage their tournament bracket from their wireless handset. Customers participating in the Bracket Challenge! will compete against each other for a chance to win $10,000. Participants who have their favorite teams eliminated in the first and second rounds of the tournament can still be a part of the action by competing in the Sweet 16 Challenge for the opportunity to win one of 10 new handsets and $100. Fans who fill out brackets on CBS Sportsline.com can receive game updates and score-tracking for their leagues with regular text-message alerts throughout each round of the NCAA championship.
"The AT&T MEdia Net NCAA March Madness Portal will deliver all of the excitement of the NCAA championship directly to our customers' handsets, ensuring that they never miss a moment of the action,� said David Garver, executive director of high growth segments and sponsorships for AT&T's wireless unit. "We are excited to use our official partnership with the NCAA to provide content for college basketball fans that they can't get anywhere else.
Customers can access the AT&T MEdia Net NCAA March Madness Portal on their wireless handset by launching the MEdia Net option and then visiting the main Sports home page. There is nosubscription fee to access theportal, but standard MEdia Net data-usage charges apply.For more information on the NCAA March Madness Portal, visit www.cingularsource.com/ncaa.
Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.
About AT&T
AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELLOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verseSM TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
� 2007 AT&T Knowledge Ventures. All rights reserved. AT&T, AT&T logo, Cingular and Cingular logos are trademarks of AT&T Knowledge Ventures and/or AT&T affiliated companies. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand. For more information, please review this announcement in the AT&T newsroom at www.att.com/newsroom.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaasports.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions�AT&T, Coca-Cola and Pontiac�and the following elite companies as official Corporate Partners�DiGiorno, Enterprise, The Hartford, Lowe's and State Farm.
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