Four-Day Interactive Fan Festival Held at the Georgia World Congress Center Friday, March 30 - Monday, April 2

Hoop City will be open Friday, March 30 from Noon – 8 p.m.; Saturday, March 31 and Sunday, April 1 from 10 a.m. – 6 p.m.; and Monday, April 2 from 10 a.m. – 8 p.m. Tickets are $7.00 for ages 12 and up; $5.00 ages 3-11, college students, military and seniors (55 and over) with proper I.D.; and free for children 2 and under. Tickets can be purchased the day of the event at the Georgia World Congress Center or online at www.Tickets.com. Group, family and advance tickets are available at reduced prices; please visit www.Hoop-City.com for more information.

Follow the bouncing ball to Hoop City and get ready to hoop it up!  Fans of all ages can enjoy competitions, basketball clinics, autograph sessions from current NCAA coaches and great players of the past, and surprise appearances.  Cheer for your favorite school in the battle of the bands, participate in NCAA sports and learn about sportsmanship teamwork, balance and all that is great about college athletics.

Basketball fans can live out their hoop dreams when they sign up for the POWERade 3V3 Basketball Tournament at www.3on3basketball.com/Schedules.aspx?eid=1294. POWERade 3V3 is open to male and female players, ages eight and up, with divisions for all abilities and ages. The tournament features a round robin format with the top teams in each division advancing to the playoffs.  The first team to 20 points or the team ahead after 30 minutes wins.  Over 40 divisions are available, separated by age, ability, height and gender.

Visitors to Hoop City will have the opportunity to experience POWERade SlamBall, an exciting new sport that features the athletic components of basketball, football, hockey and gymnastics. The action is fast and furious – a non-stop live action human video game with trampolines embedded in the court, player's outfitted in hockey padding for safety and a vertical leap never before experienced in basketball. The POWERade SlamBall Challenge will take place, Friday, March 30 from 6 p.m. - 8 p.m., and consumers can participate in SlamBall clinics on Saturday, March 31st  and Sunday, April 1st.

Citizens of Hoop City will have the chance to experience the excitement of NCAA Basketball® and other sports at entertainment areas including:

• The NCAA Hall of Champions® – The best of college sports under one roof, showing how athletes and coaches excel at their respective sports using a variety of interactive displays, theater presentations and personal appearances including “One Shining Moment” composer David Barrett and Final Four artist Terry Livermore. Fans can also compete for prizes in the Hall of Champions Hoop City Challenge, a Jeopardy-style live interactive trivia game based on the NCAA, the Men’s Final Four and its players.

• The NCAA Zone – Learn about all 23 NCAA championship sports and test your skills through a series of diverse activities. Fans can participate in NCAA sports including baseball and softball speed pitches, soccer penalty kicks, a golf simulator and fencing.

• Coca-Cola Spirit of Champions – Visitors will experience the thrills and excitement of the NCAA at interactive sport zones where they can take part in free throw challenges and 3-point shoot out contests, and test their lacrosse, baseball, tennis and golf skills. The Coca-Cola Café will have samples of a variety of Coca-Cola beverages and fans can take home prizes from the Coca-Cola Prize Bottle.

• AT&TÒ Arena – See what it’s like to be front row center at the AT&T Arena with hourly taped concert performances from some of today’s hottest musicians. Basketball enthusiasts of any age can experience the action of the NCAA Final Four by participating in the AT&T Video Play-By-Play as a sportscaster calling the plays on some of the greatest moments in tournament history.  They can also take home a photo of themselves with the Naismith Trophy at the scorer’s table with a custom backdrop featuring each of the Men’s Final Four teams. Fans will also have the opportunity to meet their favorite men’s basketball coaches, past Naismith winners and other basketball greats at daily autograph sessions and win cool prizes at the Push to Talk Challenge.

• Pontiac Gamer’s Garage – The Official Performance Machines of the NCAA will be on display with specialists available to answer all of your questions.  Plus there’s a video gaming lounge featuring XBox 360 equipment where visitors can play the latest interactive games and win prizes.

• DiGiornoÒ House – Fans will have a chance to win DiGiorno pizza for a year by making a basket…but instead of standing on a court they’ll be sitting on a couch! Everyone who makes a basket will have their name put into a pool and five winners will be chosen each day. Visitors will also be able to sample a variety of DiGiorno products.

• The Hartford Half Court – Fans attending Hoop City can experience wheelchair basketball with some ?of the best disabled hoop players in the country. Members of the U.S.? National Wheelchair basketball team will be on hand to play scrimmages, answer questions, sign autographs and help fans win prizes by shooting from designated spots?on the court while in the specially designed sport wheelchairs. And don't miss the team's full court game each day at? Hoop City.

• State FarmÒ Fan Experience – Participants can play the State Farm Shoot around where they’ll have one-minute to hit nine shots in various locations on the court.  Contestants with the best times will make it to the Dream Shoot Around at Center Court and have the chance to win great prizes. Fans can also watch sports programming in the Tailgate Zone or play March Madness 2007 at the gaming kiosk.

Official NCAA Corporate Champions include Coca-Cola, AT&T and Pontiac. Official NCAA Corporate Partners include DiGiorno, Enterprise, The Hartford, Lowe’s and State Farm.

CBS Sports marks its 25th anniversary season of broadcasting the NCAA Men’s Final Four. For the 17th consecutive year CBS Sports’ college basketball announce team is lead by Jim Nantz and Billy Packer.

The Atlanta Local Organizing Committee(ALOC)is responsible for assisting the NCAA in operational planning and execution of the 2007 NCAA Men’s Final Fourtaking place at the Georgia Dome on March 31 and April 2. From community welcome activities to volunteer coordination to transportation tocity décor and more, the ALOC’s mission is to create a positive and unique championship atmosphere and experience for the NCAA, its member institutions, media and fans. The key entities involved include the Georgia Dome, Atlanta Sports Council (a member of the Metro Atlanta Chamber of Commerce), the Atlanta Convention & Visitors Bureau and Georgia Tech, which is serving as the host institution. For more information, visit www.atlanta.net/finalfour. Take MARTA - the convenient way to all Men's Final Four events.

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 380,000 student-athletes at more than 1,250 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA championships in Division I, II and III sports. Visit www.ncaa.org for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.

NOTE TO PRESS: To access the Press section of the Hoop City website (www.Hoop-City.com), please use the following: username - press2; password - hoops2u2.

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