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NCAA News Release

The Big Dance Tips Off With AT&T in the Park

For Immediate Release

Thursday, March 29, 2007
Contact(s)

Cherie Green/Susan Storey

CPP Public and Media Relations

404.812.1998

Sharon Goldmacher

ALOC

404.814.1330

Erik Christianson/Gail Dent

NCAA

317/917-6117


Atlanta (March 28, 2007)— Less than 24 hours before the 2007 NCAA® Men’s Final Four® teams take the court for Saturday night’s semifinal action at the Georgia Dome, AT&T in the Park will take the stage at Centennial Olympic Park to provide NCAA basketball fans with a night filled with exciting pregame entertainment.

Music and basketball will abound during Friday night’s AT&T in the Park, the opening act in The Big Dance at Centennial Olympic Park’s four-day lineup. The stage activities get underway at 6 p.m. Eastern Time, just hours after The Big Dance opens the gates to its ultimate—and free—weekend fan festival.

AT&T in the Park will entertain the Centennial Olympic Park crowd with its lineup of activities, featuring popular musical acts Panic! at the Disco, Helios and Illbreak, the introduction of the four finalists for the 2007 Naismith Men’s Player of the Year Trophy presented by AT&T and  a spectacular fireworks display to culminate the evening.

Known for its old-style circus shows, incorporating an entourage of contortionists and dancers on stage as they perform, Panic! at the Disco is sure to be a fan favorite during AT&T in the Park. At the 2006 MTV Video Music Awards, the band’s video, “I Write Sins Not Tragedies” won the Video of the Year award, beating out artists such as Christina Aguilera, Shakira, Madonna and the Red Hot Chili Peppers.

Atlanta-based bands Helios and Illbreak will add some local flavor to the mix. Rock/pop band Helios will win over the hometown crowd and NCAA basketball fans alike by serving up an enticing mix of rock melodies in an energizing performance at Centennial Olympic Park. The group’s latest song, “Ready Right Now” provides an apt theme song on the eve of NCAA Men’s Final Four. Illbreak also is sure to thrill with its heavy guitar riffs and powerful hook-laden melodies.

Fans also can cheer on the four finalists for the prestigious Naismith Trophy, the winner of which will be featured on AT&T “At The Half” during CBS Sports’ coverage of the NCAA championship game on Monday night. WGCL-TV/CBS 46 sports anchor Gill Tyree will make the introductions to Texas freshman guard/forward Kevin Durant, North Carolina sophomore forward Tyler Hansbrough, Texas A&M senior guard Acie Law IV and Wisconsin senior forward Alando Tucker during Friday night’s All-America lineup of activities.

As a fitting finale to the opening evening, a spectacular fireworks display comparable to Centennial Olympic Park’s heralded Fourth of July celebration will light up the Atlanta skyline. The fireworks take off at 10:30 p.m., putting the perfect finishing touch on a night filled with fun.

The Big Dance at Centennial Olympic Park’s weekend lineup also includes Saturday’s The Pontiac Garage, My Coke FestTM on Sunday and NCAA Championship Monday. The weekend of festivities is sponsored by the National Collegiate Athletic Association and its Corporate Champions AT&T, Coca-Cola and Pontiac in conjunction with the 2007 NCAA Men’s Final Four.                                                                    

              

About The NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 380,000 student-athletes at more than 1,250 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Division I, II and III sports. Visit www.ncaa.org for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Coca-Cola and Pontiac—and the following elite companies as official Corporate Partners—DiGiorno, Enterprise, The Hartford, Lowe’s and State Farm.

About AT&T
AT&T Inc. is a premier communications holding company in the United States and around the world, with operating subsidiaries providing services under the AT&T brand. AT&T is the recognized world leader in providing IP-based communications services to businesses and the U.S. leader in providing wireless, high speed Internet access, local and long distance voice, and directory publishing and advertising through its Yellow Pages and YELLOWPAGES.COM organizations. As part of its three-screen integration strategy, AT&T is expanding video entertainment offerings to include such next-generation television services as AT&T U-verseSM TV. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

[NOTE: While all Big Dance at Centennial Olympic Park activities are free, for safety reasons, fans are not allowed to bring in coolers, chairs or blankets to the park. Given the convenient downtown location for the event, concessions will be available.]

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