SAN ANTONIO — AT&T Inc. (NYSE:T), in conjunction with the National Association of Basketball Coaches (NABC) and the National Collegiate Athletic Association (NCAA®), today announced the launch of Coaches’ Corner, a six-week series of candid video interviews with some of the NCAA’s most acclaimed men’s basketball coaches, including Jim Boeheim (Syracuse), Paul Hewitt (Georgia Tech), Tom Izzo (Michigan State), Ernie Kent (Oregon), Dave Odom (South Carolina) and Bill Self (Kansas). The streaming video series, going live Saturday, Feb. 9, will be available exclusively on AT&T wireless handsets.
The Coaches’ Corner panel of NCAA basketball experts will offer unique insights on anything and everything about college hoops, from how to prepare a team for the NCAA Division I Men’s Basketball Championship to the process of recruiting top players to game-day superstitions. Each coach’s interview will be approximately 90 seconds, and a new topic will be introduced each Saturday. Updated content, along with instructions to access, will be featured during NCAA regular-season basketball games on CBS Sports throughout the duration of the series.
“The basketball coaches in our Coaches’ Corner panel have an enormous amount of basketball knowledge and years of unique basketball experiences,” said Tim McGhee, director of National Sponsorships for AT&T’s wireless unit. “As an official NCAA and NABC Corporate Champion, AT&T is very excited to be able to deliver this robust mobile video content to our customers so that they can connect to exclusive panel discussions throughout the season. This is an extension of our commitment to the NCAA and to college basketball.”
Customers can access Coaches’ Corner on their wireless handsets by launching the Cellular Video (CV) mobile application. Standard data-usage charges apply. For more information on AT&T Cellular Video, visit www.wireless.att.com/cv.
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About the National Association of Basketball Coaches (NABC)
Located in Kansas City, Missouri, the NABC was founded in 1927 by Phog Allen, the legendary basketball coach at the University of Kansas. Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game. The NABC currently claims nearly 5,000 members consisting primarily of university and college men’s basketball coaches. All members of the NABC are expected to uphold the core values of being a Guardian of the Game by bringing attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today’s student-athletes. The four core values of being a Guardian of the Game are advocacy, leadership, service and education. Additional information about the NABC, its programs and membership, can be found at www.nabc.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Coca-Cola and Pontiac—and the following elite companies as official Corporate Partners—DiGiorno, Enterprise, The Hartford, Lowe’s, Sheraton and State Farm.
[NCAA is a trademark of the National Collegiate Athletic Association.]
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.
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