Whitestone, New York– Glacéau vitaminwater is getting into the game by joining the
multi-year partnership between Coca-Cola North America, CBS and the NCAA. Through this new
integration, vitaminwater revive, one of the leading vitaminwater varieties, will now have sideline
presence during all 88 NCAA championships.
“Vitaminwater revive, which is packed with b-vitamins and potassium, helps people recover,
stay hydrated and perform at their best when physically active, in the library, in the boardroom, and
everywhere in between,” said Bob Cramer, vice president of sports marketing for Glacéau. “We’re
excited to be part of Coca-Cola’s partnership with the NCAA.”
Marketing activation will include vitaminwater revive sideline presence through branded
coolers and squeeze bottles. Vitaminwater revive also will be available as a sideline beverage
NCAA championship teams can use to stay hydrated during postseason competition. In addition,
vitaminwater will create innovative marketing programs designed to connect with students, alumni
and fans throughout the championship season.
Glacéau vitaminwater is a subsidiary of Coca-Cola. Coca-Cola is an Official NCAA
Corporate Champion, the Official Fan Refreshment of the NCAA and partner with the NCAA in an
11-year relationship which includes beverage marketing and media rights to 88 NCAA
Championships.
About Glacéau
It all started when one thirsty man named darius wanted better water, but couldn't find any worth
drinking, so he decided to make his own. Along came a guy from queens named mike (he’s like
darius’ robin…but don’t tell him that) and because mike has a gift for the gab, it’s no wonder word
got around, thus emerged glacéau, a fresh new approach to bottled water. Today glacéau, the
leader of the enhanced water category, is the maker of vitaminwater®, smartwater® and
vitaminenergy™. Now with 750+ full and part-time employees, (that’s a big holiday party) glacéau is
all about helping thirsty people like you hydrate responsibly with something truly good for your body.
For more information visit www.glaceau.com.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with
more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most
valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERade, Minute Maid and Georgia Coffee.
Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-todrink
teas and coffees. Through the world’s largest beverage distribution system, consumers in
more than 200 countries enjoy the Company’s beverages at a rate of 1.5 billion servings a day.
With an enduring commitment to building sustainable communities, our Company is focused on
initiatives that protect the environment, conserve resources and enhance the economic
development of the communities where we operate. For more information about our Company,
please visit our website at www.thecoca-colacompany.com.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to
supporting academic and athletic opportunities for more than 400,000 student-athletes at more
than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes
compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and
www.ncaa.com for more details about the Association, its goals and members and corporate
partnerships that help support programs for student-athletes. The NCAA is proud to have the
following elite companies as official Corporate Champions-AT&T, Coca-Cola and Pontiac-and the
following elite companies as official Corporate Partners-Enterprise, The Hartford, Hershey’s, Lowe's,
Sheraton and State Farm.
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