National Collegiate Athletic Association
NCAA Press Release Archive
« back to archive | Back to NCAA.org
NCAA Bracket Town Refreshed by Coca-Cola Zero Brings the Ultimate Final Four Fan Fest to IndianapolisFor Immediate Release
Wednesday, March 17, 2010
Contact(s)
Gail Dent
Associate Director of Public and Media Relations
NCAA
317/917-6117
Bob Schultz
Indianapolis Local Organizing Committee
Borshoff
317/631-6400
Advance Tickets Now on Sale at Meijer Stores. Event Features, Clinics, Photo Ops, Prizes,
Autograph Opportunities and More
INDIANAPOLIS, March 17, 2010 — The NCAA and the Indianapolis Local Organizing Committee (ILOC) invite everyone to join in the celebration of the 2010 NCAA Men’s Final Four weekend with the announcement of the activities and events schedule for NCAA Bracket Town refreshed by Coca-Cola Zero, April 1-5 at the Indiana Convention Center.
Bracket Town, the ultimate Final Four fan fest, is a new and improved basketball extravaganza that allows fans of all ages the chance to run, jump, shoot and play until the final buzzer. Activities inside the Indiana Convention Center include basketball activities, clinics, performances, photo ops, prizes, chances to experience other NCAA sports, autograph sessions and more:
- CBS Sports Highlight Area;
- Bracket Town Competition Zones with basketball courts for exhibitions and fan games, including State Farm's Skills Challenge and NCAA Great Shootout, the Coca-Cola Fan Slam Dunk Court, and the POWERADETM 3v3 Tournament;
- AT&T's "At the Half Video Play-by-Play" television studio, where fans will have the opportunity to be sports commentators, analyzing some of the greatest moments in NCAA Final Four history;
- The Capital One NCAA Championships Zone featuring hands-on championship experiences in various NCAA sports, as well as highlights from the Capital One NCAA Hall of Champions area (trophy, artifacts, and the history of sports) and the Capital One NCAA Theater;
- vitaminwater® revive NCAA youth clinics;
- The LG Interactive Zone, which will host the NCAA Video Game Tournament;
- Center Court – a 2,500 seat arena that will play host to numerous exciting fan activities such as the State Farm College Slam Dunk and 3-Point Championships (additional event ticket required) to be broadcast live on ESPN, the Final Four Battle of the Bands involving the mascots, bands and cheerleaders of the Final Four teams, the introduction of this year's State Farm Coaches' All-American Team, concerts, and more;
- The NCAA Kids Zone;
- Appearances and autograph sessions with former NCAA players and coaches and other sports personalities; and
- Merchandise, food and fun.
HOURS
Thursday, April 1: 5 p.m. - 10:30 p.m.
Friday and Saturday, April 2 and 3: 10 a.m. - 8 p.m.
Sunday and Monday, April 4 and 5: 12 p.m. - 8 p.m.
TICKETS
$10 (ages 12 and over)
$6 (ages 3-11, college students*, senior citizens (55 and older), and military*)
Free (ages 2 and under)
*Appropriate ID required.
COMBO TICKET AVAILABLE FOR APRIL 1 State Farm College Slam Dunk and 3-Point Championships
$25 (includes admission to Bracket Town)
Tickets may be purchased in advance at participating Indiana Meijer stores at a $2 discount beginning now and will be available on the day of the event at the Indiana Convention Center. Group tickets are available at $8 for adults and $4 for children for groups of 50 or more. Group tickets may be purchased at the Indiana Convention Center.
Bring a new or gently used piece of sports equipment to Bracket Town to benefit the Geared for Health: Sports Equipment for Kids program and receive $1 off the ticket price at the Indiana Convention Center box office. Donations bins will be located outside the main entrance.
“Bracket Town will be packed with fun and activities for all ages, providing NCAA basketball fans with an inside look at the Final Four and the passion of NCAA March Madness®,” said Greg Shaheen, NCAA senior vice president of basketball and business strategies. “Friends and fans from throughout Central Indiana and across the region as well as visitors can share in celebrating this historic basketball weekend even if they don’t have a ticket to the games.”
NCAA Bracket Town opens with a “Tip Off” ceremony at 4 p.m. on Thursday, April 1 inside the Indiana Convention Center, followed by the 22nd annual State Farm® College Slam Dunk and Three-Point ChampionshipsTM, which are making their first official appearance at the NCAA Men's Final Four®. The event, which will be televised on ESPN, brings together college basketball's top three-point shooters and slam dunk artists competing in four separate competitions: men's three-point shooting, women's three-point shooting, men's vs. women's three-point champions and the slam dunk competition.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions - AT&T, Capital One and Coca-Cola - and the following elite companies as official Corporate Partners -Enterprise, The Hartford, Hershey's, LG, Lowe's, Planters and State Farm and UPS.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
NCAA, Final Four and Bracket Town are trademarks of the National Collegiate Athletic Association.
