National Collegiate Athletic Association

NCAA Press Release Archive

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For Immediate Release

Tuesday, March 15, 2011

Contact(s)

Gail Dent
NCAA
gdent@ncaa.org
317/917-6117

Jean Nickerson
Kel & Partners
jean@kelandpartners.com
617/904-9393 ext. 129

ATLANTA – PrimeSport, the leader in providing access to the biggest sporting events on the planet, today announced it will partner with the NCAA for the fifth consecutive year as the official provider for ticket and hospitality packages for the upcoming NCAA Division I Men’s and Women’s Basketball Championships. Through its relationship with the NCAA and The NCAA Experience^® program, PrimeSport can offer guaranteed seat locations, official hospitality and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider. 

“Our priority is to provide the best possible experience at NCAA basketball championships,” said Greg Shaheen, NCAA interim executive vice president of championships and alliances.  “And as popularity of the NCAA basketball championships continues to grow, the NCAA, with the help of PrimeSport, delivers the best means of ensuring that our fans and membership have multiple ways to access these events through a variety of ticket and hospitality offerings throughout the tournament.”

The NCAA, through PrimeSport, is offering fans access to the only in-stadium pregame hospitality events for the general public at the Denver and Chicago sites in the second and third rounds, and all four regional sites of the men’s tournament (Newark, New Orleans, San Antonio, and Anaheim) from March 17 through March 27. Fans who purchase tickets through PrimeSport will receive access to this unique in-stadium venue hospitality, featuring live entertainment, upscale food and beverages, as well as opportunities to meet NCAA basketball legends.

In addition, the NCAA, through PrimeSport is offering Official NCAA Men’s Final Four packages for fans and groups, which can include game tickets, hotel accommodations and access to official NCAA pregame hospitality events.  Fans and companies can choose between two levels of hospitality and an opportunity to customize packages.  A high-end hospitality upgrade is available April 2 and April 4 for the Official ELITE in-stadium hospitality event, featuring an open bar, live entertainment, upscale food stations and opportunities to meet NCAA basketball legends. 

Also, the NCAA is offering, through PrimeSport, Women’s Final Four^® packages that include tickets, hotels and access to official pregame hospitality.

“Our continued relationship with the NCAA allows us to offer a unique experience that fans can’t find anywhere else,” said Sam Soni, President of PrimeSport.  “The excitement around NCAA March Madness is unmatched and it is our priority to provide a hassle-free experience the fans can truly enjoy.”

For further information, please visit NCAA.com/hospitality.

About PrimeSport

PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game^®. The company is the official ticket and hospitality package provider for selected NCAA Championships, including the 2011 NCAA^® Division I Men’s Basketball Championship, 2011 NCAA Men’s Final Four^®, 2011 NCAA Women’s Final Four^®,  2011 NCAA Men’s Frozen Four^® and the 2011 NCAA Men’s College World Series^®. PrimeSport is a privately-held company, headquartered in Atlanta, GA.  For more information, visit www.primesport.com or call 1-800-591-9198.  

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions — AT&T, Capital One and Coca-Cola — and the following elite companies as official Corporate Partners — Enterprise, The Hartford, Infiniti, LG, Lowe’s, Planters, Reese’s, Unilever and UPS.

NCAA, Final Four, March Madness, The NCAA Experience, Women’s Final Four, College World Series and Frozen Four are licensed by or trademarks of the National Collegiate Athletic Association.