National Collegiate Athletic Association

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For Immediate Release

Wednesday, March 30, 2011

Contact(s)

Gail Dent
NCAA
gdent@ncaa.org
317/917-6117

Jean Jickerson
Kel & Partners
jean@kelandpartners.com
617/904-9393 x.129

ATLANTA---Year after year, NCAA March Madness^® is full of surprises, upsets and big moments for teams across the country in the NCAA Division I Men’s Basketball Championship.  As March comes to an end and the 2011 Men’s Final Four teams have been determined, this year promises to bring fans a weekend full of excitement and incredible performances.  As UConn Huskies, VCU Rams, Butler Bulldogs and Kentucky Wildcats compete in the Final Four for the championship, fans and companies are turning to the NCAA and its official ticket and hospitality package provider, PrimeSport for ticket, travel and hospitality packages titled, The NCAA Experience^®.

The Final Four will be played at Reliant Stadium in Houston, TX on April 2^nd and April 4^th.  Through its relationship with the NCAA, PrimeSport can offer guaranteed seat locations, official hospitality, and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider. Fans can now purchase tickets directly from PrimeSport’s on-site box office located at the South Side Ticket Window (Kirby Street and Westriget). The box office will be open from Monday, March 28 – April 4, 2011.

The NCAA, through PrimeSport, is offering official NCAA Men’s Final Four packages for fans and groups, which can include game tickets, and access to NCAA pregame hospitality events.  Fans and companies can choose between two levels of hospitality and an opportunity to customize packages.  The NCAA Experience’s FAN hospitality package includes a game ticket in the loge level corner of section 512 to both the semifinal and championship games, as well as admission to the Official FAN Pregame Event.  The event will take place prior to tip-off of the first game on Saturday as well as Monday’s game, and will include beverages, music and snack food.  There is also an option for fans to upgrade their game tickets.

In addition, PrimeSport is the Official provider of the NCAA’s Fan2Fan Ticket Exchange that allows fans to buy and sell tickets online to the 2011 NCAA Division I Men's Final Four in a convenient, safe, and guaranteed environment. Ticket holders who are unable to attend the games or find their team eliminated prior to the final rounds of the tournament, have a place to safely sell their tickets, and the buyer, in turn, can be assured that the tickets are authentic and guaranteed.

For further information, please visit NCAA.com/hospitality.

About PrimeSport

PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game^®. The company is the official ticket and hospitality package provider for selected NCAA Championships, including the 2011 NCAA^® Division I Men’s Basketball Championship, 2011 NCAA Men’s Final Four^®, 2011 NCAA Women’s Final Four^®,  2011 NCAA Men’s Frozen Four^® and the 2011 NCAA Men’s College World Series^®. PrimeSport is a privately-held company, headquartered in Atlanta, GA.  For more information, visit www.primesport.com or call 1-800-591-9198.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.NCAA.org and www.NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions — AT&T, Capital One and Coca-Cola — and the following elite companies as official Corporate Partners — Enterprise, The Hartford, Infiniti, LG, Lowe’s, Planters, Reese’s, Unilever and UPS.

NCAA, Final Four, Bracket Town, The NCAA Experience, The Road to Houston, NCAA March Madness, are licensed by or trademarks of the National Collegiate Athletic Association.

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