National Collegiate Athletic Association

NCAA Press Release Archive

« back to archive | Back to NCAA.org

 

New Fan Fest Presenting Sponsorship to Debut During

 the 2011 College World Series® June 18-28/29 in Omaha, NE

For Immediate Release

Thursday, June 16, 2011

Contact(s)

Jenn Toner
Turner Sports Ad Sales
212/275-6642
jennifer.toner@turner.com

Gail Dent
NCAA
317/917-6117
gdent@ncaa.org

Sukhi Sahni
Capital One
703/720-2390
sukhi.sahni@capitalone.com

INDIANAPOLIS---Turner Sports and the National Collegiate Athletic Association (NCAA) have announced a new multi-year presenting sponsorship with Capital One around the 2011 NCAA College World Series fan festival.   The College World Series is the NCAA Division I baseball championship that takes place in Omaha, NE June 18-28/29.

“This partnership is an important next step in Capital One’s journey to support college sports, its fans and most important the student-athletes and their quest for excellence on the field and in the classroom.  We are excited to use this platform to engage directly with fans and offer them a rich, fun experience at the CWS Fan Fest in Omaha,” said Marc Mentry, Managing Vice President, Advertising and Sponsorships at Capital One.

The “CWS Fan Fest Presented by Capital One” signifies a first-of-its-kind NCAA Corporate Champion fan fest presenting sponsorship for any NCAA championship outside of the NCAA Men’s and Women’s Final Fours®.  The enhanced sponsorship will debut at the College World Series June 18 and run through June 28 or 29.   The fan fest will include the Capital One Cup Fan Zone, batting cages, speed-pitch booths, interactive games from a variety of NCAA sports, souvenir photos, autograph sessions, food, prizes, and official College World Series merchandise.

 “This enhanced partnership with Capital One showcases the NCAA Corporate Marketing program's unique ability to engage with fans across multiple platforms and NCAA Championship sites” said Will Funk, senior vice president of NCAA Partnerships and Branded Programming within Turner Sports Ad Sales.

Capital One joined the NCAA Corporate Champion program in 2010. In addition to the College World Series Fan Fest Presented by Capital One, Capital One also honors high achieving NCAA student-athletes with its sponsorship of the Capital One Academic All-America Team as selected by CoSIDA.

“We’re pleased that Capital One and Turner Sports see our College World Series as an asset with growth potential and want to further enhance opportunities for the families and fan base who enjoy attending the fan festival at the championship,” said Dennie Poppe, NCAA vice president for Division I baseball and football.    “The College World Series Fan Fest Presented by Capital One is a great way to show support for the championship, which ultimately shows support for NCAA student-athletes.”

 To access additional information about the 2011 NCAA® Division I Baseball Championship, including on-site activities at the “CWS Fan Fest Presented by Capital One,” ticket information and a championship television schedule, visit:  NCAA.com/CWS.

About Capital One

Capital One Financial Corporation (www.capitalone.com) is a financial holding company whose subsidiaries, which include Capital One, N.A. and Capital One Bank (USA), N.A., had $125.4 billion in deposits and $199.3 billion in total assets outstanding as of March 31, 2011. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. Capital One, N.A. has approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol "COF" and is included in the S&P 100 index.

Capital One, an NCAA Corporate Champion, began its affiliation with college sports with the sponsorship of the 2001 Capital One Florida Citrus Bowl (now the Capital One Bowl) and ESPN’s Capital One Bowl Week. In addition, Capital One sponsors the ABC College Football Halftime Report, Capital One All-America Mascot team, Capital One Academic All-America Program, and supports all 88 NCAA Championships including the Division I Men’s and Women’s Basketball Championships, and numerous other collegiate athletics programs.

About the NCAA

The NCAA^® is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletics opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA Championships in Divisions I, II and III sports. Visit NCAA.org and NCAA.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions — AT&T, Capital One and Coca-Cola — and the following elite companies as official Corporate Partners — Buick, Enterprise, The Hartford, Infiniti, LG, Lowe’s, Planters, Reese’s, Unilever and UPS.

*NCAA and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS, TNT and truTV, Turner Sports’ line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Division I Men’s Basketball Tournament and NCAA.com, SI.com, professional golf, PGATOUR.COM, PGA.com, and GOLF.com. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLeague.com and WNBA.com.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

-30-