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Fans Turn To PrimeSport For NCAA® Regional Ticket And Hospitality Options

Fan2Fan Ticket Exchange Program Also Returns for Fans Attending the NCAA Division I Men’s Basketball Regionals and Final Four

For Immediate Release

Tuesday, March 22, 2011


Jean Nickerson
Kel & Partners
617/904-9393 x.129

Gail Dent                                                                                                
Associate Director of Public and Media Relations

With the popularity of NCAA March Madness growing each year, fans excitedly seek tickets to support their teams and follow the inevitable Cinderella story of the year.  As the official ticket and hospitality package provider for the 2011 NCAA Division I Men’s Basketball Championship, PrimeSport is assisting the NCAA in offering tickets and hospitality to all regional games to be played March 24-27 in Newark, New Orleans, San Antonio and Anaheim.

“Our priority has long been to ensure our fans have the best experience at tournament games through the Men’s Final Four,” said Greg Shaheen, interim executive vice president for championships and alliances.  “Providing access to a sanctioned ticket and hospitality provider in PrimeSport, which also allows fans the opportunity to sell their tickets if they can’t use them for any reason, is a safe choice for anyone who plans to attend the games.   It’s fun to watch student-athletes compete each week, so we want to make sure the overall experience is enjoyable for fans as well.”

As the teams advance to the regional rounds, the excitement builds and ticket demand grows. PrimeSport is the only provider that can offer guaranteed seat locations, official hospitality and the assurance of buying directly from the NCAA’s only approved ticket and hospitality package provider.  Fans who purchase packages to any of the regional rounds will receive a game ticket for the Thursday and Saturday games or the Friday and Sunday games, as well as access to the Official Pregame hospitality event 90 minutes prior to tip-off.  This unique hospitality will feature live entertainment, snacks and beverages, and opportunities to meet NCAA basketball legends.

In addition, PrimeSport is the official provider of the NCAA’s Fan2Fan Ticket Exchange that allows fans to buy and sell tickets online to every round of the 2011 NCAA Division I Men's Basketball Championship in a convenient, safe, and guaranteed environment.  Ticket holders who are unable to attend their games or who find their team eliminated prior to the final rounds of the tournament, have a place to safely sell their tickets, and the buyer, in turn, can be assured that the tickets are authentic and guaranteed. 

“Through our partnership with the NCAA, we can offer tickets that you can’t get anywhere else,” said Sam Soni, President of PrimeSport.  “Fans and companies can enjoy the games knowing they have secure tickets, and are buying directly from the NCAA’s only approved ticket and hospitality package provider.”

For further information about the Fan2Fan Ticket Exchange or Primesport hospitality, please visit: and

About PrimeSport

PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game®. The company is the official provider of hospitality and ticket programs with select NCAA Championships including the NCAA® Division I Men’s Basketball Championship Tournament, NCAA Men’s Final Four®, NCAA Women’s Final Four®, NCAA Men’s College World Series®, and NCAA Men’s Frozen Four®. PrimeSport is a privately-held company, headquartered in Atlanta, GA.  For more information, visit or call 1-800-591-9198.  

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.  The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Buick, Enterprise, The Hartford, Infiniti, LG, Lowe’s, Planters, Reese’s, Unilever and UPS.

NCAA, Final Four, March Madness, The NCAA Experience, Women’s Final Four, College World Series and Frozen Four are licensed by or trademarks of the National Collegiate Athletic Association.